Do employees dislike corporate training videos because they distribute knowledge? Or, because the videos just aren’t engaging (or helpful) enough?
We’ve all seen great videos that keep us engaged thanks to compelling visuals and relevance, so the latter is probably the truth.
As it turns out, employees actually want more training. One study of more than 4,000 workers found that almost three quarters feel restricted from fulfilling their full potential due to a lack of professional development. Couple that with our psychological preference for moving pictures and graphics when consuming content, and the need for effective corporate training videos becomes evident.
Effective, of course, is the key phrase in that last sentence. How can you make sure that the content you produce to educate your employees is actually beneficial and successful?
You can start by following the three steps listed below to learn how to make an impactful corporate training video.
#1: Follow Best Practices for Training Videos
Depending on your industry and the audience you are looking to train, your training videos can vary widely. That said, they tend to follow a number of universal best practices. Incorporate these characteristics, and the effectiveness of your content will skyrocket.
- Know Your Objectives. Any corporate training video has to begin with a thorough understanding of what exactly you are looking to accomplish. For each video, set a central goal that your audience should walk away with by the time they’re finished watching.
- Establish a Clear Message Thread. Once you know your goal, establish a narrative based on that goal that the entire video can follow. It should thread throughout the presentation; any part of the video that’s not connected to the final goal might be superfluous.
- Understand the Medium. Where will your employees watch the video? Will they engage with the video online or as part of an in-person training session? Are they likely to watch the video on their work computer, or on a mobile device? Each answer to these questions should guide exactly how your training video is set up to ensure maximum engagement.
- Keep Your Videos Short. Our attention span, especially when consuming online content, keeps getting shorter. As a result, long videos will lose your audience’s attention after a few minutes. While the exact length should depend on your goal and audience, keeping it short is vital to continued engagement. After two minutes, studies show that engagement begins to drop significantly.
- Ensure a Conversational Tone. Chances are your employees are not ready to listen to a monotone monolog about a generic training topic. Instead, keep your audio as conversational (and informal) as possible within the context. You can even experiment with multiple narrators to increase the perception of collaboration and maintain audience curiosity.
- Focus on Effective Visuals. Don’t think of your training videos simply as moving, digital PowerPoint presentations. Instead, look to maximize the capabilities of the medium. Use animated graphics and supporting visuals to increase variability.
- Ensure High Video and Audio Quality. Ultimately, the technical quality of your video will make a significant difference in its success. The audio should be clear, and the volume should be consistent. Meanwhile, the video resolution matters just as much in making sure that your intended training message gets across clearly.
#2: Understand Your Production Options
Given the above best practices, one thing is clear: to create an effective corporate training video, you cannot simply use the unedited footage. It requires careful planning, shooting, and editing in order to ensure that your audience actually pays attention and comes away with new knowledge and skills for their job.
To get to that point, you have a number of options in order to ensure successful corporate training video production. Here are the three that tend to be most common across organizations:
- In-house professional production. If your organization has an internal videography professional or department, this could be your most natural fit. Professional production that is completed entirely in-house will require significant shooting and editing expertise. But if that expertise is available, it is likely to result in a high-quality corporate training video.
- Hiring external videography help. When the professional expertise is not available in-house, it might make sense to outsource the work. Especially if your training videos are complex, using animations and other visuals that need to be completed in post-production, you might want a professional for the job. Outsourcing your training video production can be expensive, but will ensure quality.
- Direct production using a personal recording device. Finally, you might be able to simply use your own software and technology to record a corporate training video. This option makes the most sense either for small businesses who might not have the resources for external production, or for simple videos that only require capturing software to get the message across. However, a lack of quality could potentially compromise the success of this option.
#3: Ensure SCORM Compliance
Finally, you have to make sure that any corporate training video you produce works with the software you use to distribute it to your employees. In most cases, that will be your Learning Management System software, which means that your videos have to be SCORM-compliant.
SCORM, short for Sharable Content Object Reference Model, is a set of standards that guides e-learning content. It is part of the Advanced Distributed Learning Initiative, a US government program designed to help organizations improve their training opportunities and methodologies.
This web page gives you an overview of the nature of SCORM, and what you need to do to make sure your corporate training video is compliant. If you want to use it in any type of LMS solution, this step is crucial to making sure it can get distributed and benefit your employees.
Start Making Stellar Corporate Training Videos Today!
Ultimately, the best corporate training videos allow you to convey the core piece of information you need to get across in an engaging, visual way. They offer the basis for a better way to train your employees, improving their skills in a way they actually enjoy.
And once you have built your videos, why not find an LMS that can help you distribute them? Knowledge Anywhere provides the perfect solution for incorporating videos into your corporate training strategy, enabling your workers to become better employees through better professional development.
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