It’s time to sound the alarm and let your audience know that you’ve launched a new online training platform so that your top-notch course content gets the attention it rightly deserves. Even more important, internal marketing of your Learning Management System Software will raise awareness to audience members who can benefit from it and turn improved performance into organizational success.
To help you hit the ground running with the release of your new LMS solution, here are three quick tips on how to drive user participation through effective communication of your new eLearning program:
#1. Answer the Question “What’s in it for me?”
You can have the most relevant, engaging course content out there, but if your audience doesn’t see how it can provide a direct benefit to their everyday workflow your courses probably won’t see the light of day. To drive audience participation you need to clearly communicate how an eLearning platform will provide value your audience.
Here are a few compelling reasons why your audience should be excited about a web-based training platform:
- Improved convenience: Your audience can say goodbye to tedious classroom training sessions or taking lengthy modules at their desks, and complete their training from any device, any location and at any time that is most convenient for them.
- Consistency in training: Organization-wide oversight facilitated through an LMS can provide standardized training, so that information and performance expectations carry over to all groups within a division or to the same division in different locations. This makes it simpler for employees to move between and communicate with groups and divisions within the organization.
- Reliable resources: Having a home base for resources, such as sales Power Points or flyers, can help with version control—ensuring your audience has the most recent and accurate tools to help them succeed.
- Time savings: With an online training platform your audience no longer has to travel across the city, state or country to complete their training requirements—allowing them to get back to what they might see as the “real” work to be done.
Effective communication of how the new program will specifically meet your audience’s needs is essential in helping you get the most out of your eLearning investment. To see the best results for this tip we suggest initial and ongoing communication to reinforce the value added from the new training program.
#2. Address Hesitations
“It’s not relevant to my job,” “I don’t have time for this” or “Why do we need this? We already have training that works just fine,” are common objections we’ve heard when rolling out a new training program. To avoid these objections from surfacing, it is important to come up with a communication strategy that acknowledges the barriers preventing your audience from being willing participants. Start by thinking about which problems your audience is currently facing and position your new training program as a solution to the relevant problems that it can meet. You may need to specify how an online training program is more favorable over the traditional alternative(s).
To see the best results for this tip we suggest asking leaders within your organization to give an endorsement. The endorsement of the system could be communicated live as an announcement before an important meeting, as a group e-mail or as a social media blast. If possible, an in-person announcement of the new training program that addresses the hesitations of the audience will be the most effective at curbing negative attitudes towards the new program.
#3. Back up with Social Proof
Leveraging social proof that surrounds the use of your training program is possibly the most powerful way to drive and reinforce audience participation. Since people are drawn to the actions of others, and oftentimes decide to act or learn something new because they see that others find it worthwhile, social proof can help elevate the perceived value of your LMS.
The key is to capture the positive conversations within and surrounding the use of your LMS. You can do this by highlighting survey results of your system, course ratings or reviews, retweeting or sharing comments, questions or ideas around related topics and discussions about your learning platform that exist on social media channels.
To see the best results for this tip we highly encourage you to regularly endorse your LMS through your company social media channels. In doing this you will hopefully light the match that starts the fire. Make sure to try and encourage audience participation by asking questions like, “What is the coolest thing you’ve learned this week from your training?” Offering an incentive like a $5 Starbucks gift card to the best response can also help drive participation.
Now that you’ve got a few ideas on how to promote your new training program it’s time to put them to the test. If you are looking for more insight on how to get the most out of your eLearning investment feel free to contact the team at Knowledge Anywhere at 1-800-850-2015 or by filling out the Contact Us form. We would welcome the opportunity to help you optimize the use of your LMS.
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