Marketing Meets Learning and Development
How To Use Marketing Channels to Reach Learners
Today, only 27% of learning and development professionals list a “limited budget” as their top constraint for learning and development. In previous years, this was the major roadblock for training, but now the hurdle to overcome is employee engagement. Currently, there is a huge push to increase employee retention. This has been shown to increase with training and development. By engaging employees through training, they are able to develop new skills, ultimately leading to them staying longer with your organization.
This increase in the training budget now allows for learning and development professionals to play a more strategic role in marketing learning and development programs to learners. By utilizing marketing channels to promote training, learning and development professionals are able to reach learners more effectively which in turn increases learner engagement.
Review this infographic to learn how using marketing channels increases learner engagement and which channels perform best.
About Knowledge Anywhere
Knowledge Anywhere is an elearning company focused on providing flexible, modern learning and development solutions that enable organizations to harness the power of an engaged, knowledgeable workforce.
Our Learning Management System, Virtual Reality Training, and Course Development services, combined with our experience and customer support enables our users to create a learning and development program that boosts sales and drives company growth.
Learn how you put education at the center of your organization with these great articles and resources.