You have invested time and resources in virtual learning technology with the hopes of offering your audience—employees, customers, channel partners—a more effective way to obtain the information they need to meet and surpass performance expectations. Now that you’ve got the framework for success in place, it’s time to get your learners plugged in.

Social media can support eLearning in three major ways.

1. Improved Learner Engagement

Social media can act as a spring board for learners to bounce ideas off of each other and ask questions relevant to their eCourses. The ability to communicate beyond the lines of the Learning Management System (LMS)can motivate even the most passive learners to participate in the discussion around important course content and help spur excitement to learn new things—ultimately improving the effectiveness of your online training program.

Additionally, improved peer to peer collaboration helps reinforce course completion. Learners are constantly reminded to complete their eCourses which enables them to take part in conversations surrounding content located within the eCourses.

Oftentimes, people become more motivated to participate when they observe others being interested and engaged about a topic that is relevant to their daily work routine. These conversations improve learner engagement and validate the learning resources located within your LMS.

2. Delivery of Supplementary eLearning Resources

Informal learning is a hot topic in the realm of online training and education. It encourages learners to continually think about what they have absorbed in formal eCourses or instructor-led sessions. Social media can provide the medium for informal learning exchange.

Leverage social media channels like Facebook or LinkedInby:

• Sharing relevant articles around topics covered in your eLearning program
• Sharing tips around professional development
• Providing free eBooks or linking relevant video content.

Additional learning resources can help increase knowledge retention of important training topics as well as improve learners’ intrinsic motivation to seek out helpful information that will help them better perform their duties.

3. Promotion of Your Training Program

Social media is an inexpensive and time-effective way to promote your training program compared to using many other digital or print mediums, like e-mail or posters.

In today’s world, most people are utilizing social media channels like Facebook, LinkedIn and Twitter to share and receive interesting information. This enables you to create announcements about your online training program which your audience will read.

Try utilizing Facebook to send notifications about

• Impending eCourse deadlines
• Upcoming registration deadlines for instructor-led courses
• Events centered on training

If you already took the time to create your eLearning content, repurposing it through different channels is an effective content strategy. In doing this, you will help learners stay informed about important deadlines, so they can stay organized and continue completing courses.

About Knowledge Anywhere 

Knowledge Anywhere is an eLearning company focused on providing flexible, modern learning and development solutions that enable organizations to harness the power of an engaged, knowledgeable workforce.

Our Learning Management System, Virtual Reality Training, and Course Development services, combined with our experience and customer support enables our users to create a learning and development program that boosts sales and drives company growth.